<aside> 🧠My take: Strategy objective: Maximize potential fundamental business value and develop a continuous path to power in relevant markets.
Value = Market size (TAM) * Power
Power is measured by achieving a Superior, Significant, and Sustainable differential returns.
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Note that this is not speculative but fundamental value. Further it is about potential value.
<aside> 🤔 While Reforge suggests 4 components of defensibility: Brand, Embedding (Switching Costs), Network Effects, and Economies of Scale; 7 Powers expands adding Counter Positioning, Cornered Resources, and Process Power to the mix with solid research suggesting a complete picture to consider towards Strategy.
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<aside> 🔥 Benefit: Reduced cost Barrier: Prohibitive cost of market share gains
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E.g Netflix:
Content owners charge per play — variable cost.Netflix commissions Originals — fixed cost.£100m content cost / 30m subs = £3.3 cost/subscriber