<aside> ⚠️ Disclaimer: I went through this book with an audiobook. My notes from audiobooks are still not as awesome because they lack the type of Kindle and Readwise integration that gives a more vivid context to what I decide to highlight.
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We must be commited to constant improvement, experimentation, and innovation in every initiative. We love to be pioneers, it's in the DNA of the company, and it's a good thing too because we'll need pioneering spirit to succeed. — Jeff Bezos, 1999.
We use our Leadership Principles every day, whether we're discussing ideas for new projects or deciding on the best approach to solving a problem. It is just one of the things that makes Amazon peculiar.
<aside> 🤔 As I was working on this summary, Amazon added 2 extra principles which doesn't happen very often — Strive to be Earth's Best Employer and Success and Scale Bring Broad Responsibility
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You can write down your corporate culture, but when you do so you’re discovering it, uncovering it, not creating it.
Good intentions don’t work, mechanisms do.
No company can rely on “we must try harder” or “next time remember to...”. People already had good intentions when problems happen in the first place.